WFLR has been the leader in the Finger Lakes for local news for over 50 years, and has done play-by-play sports of local high schools contests for over 35 years. We pride ourselves in being a community oriented station – our Hotline call-in program allows our listeners to place free classified ads over the air, Open Mic features community leaders discussing the issues affecting our area. The WFLR morning team of Mike Smith and Lucas Day have a combined 40 years of broadcasting experience. WFLR plays country music – the most popular format for radio listeners in the U.S. It reaches a broader demographic than any other format.  Our entire staff is native to the Finger Lakes region and understand the needs of our audience and clients. Our listeners have a strong connection with the station and its advertisers, making WFLR the best value for your advertising dollar.